Have you ever heard of the word email marketing? What are you waiting for take a sit here let’s get to know what email marketing is all about better? I bet you reading this article to learn how to increase your sales and customer base.
Email marketing is also a sub of digital marketing, have you read our digital marketing guide.
The worse thing that could ever happen to you after creating such message for marketing and it end’s up in the spam filter section which might be deleted eventually.
If you an entrepreneur is ideal you create a successful email marketing campaigns that will help the success of your business as a business owner. Any email sent to potential or current customers could be considered as email marketing; with the purpose of enhancing the relationship, building loyalty, and brand awareness.
Let’s get back on track.
What is Email Marketing?
Email marketing is a personalized way of communicating and maintain consumer/client relationship through E-Mails.
Types of email marketing
Email marketing can be carried out through different types of emails:
Transactional emails are usually based on a customer’s action with a company. To be qualified as transactional or relationship messages, these communications’ primary purpose must be “to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender”, along with a few other narrow definitions of transactional messaging.
Transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails and email receipts. Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails.
Direct email or interruption based marketing involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies, but safe mail marketing is also used.
Mobile email marketing
Email marketing now develops large amounts of traffic through smartphones and tablets. Marketers are researching ways to capture the attention of users, in both span and volume. This is because the rate of delivery still relatively low due to strengthened filters and also because certain users have multiple email accounts that serve unique purposes. Because emails are generated according to the tracked behavior of consumers, it is possible to tailor promotional material to their needs and to present relevant details to potential buyers.
How E-mail Marketing Works
- Email marketing campaigns are fully measurable.
- Getting an immediate response.
- Personalize and segment target markets.
- Creative HTML. Use validated HTML designs your client base will love.
#1 Getting Started
Before getting started in email marketing, I will tell you the truth buying email list may be a shortcut to you but to me, the emails found on the list did not request for your permission to mail them, so why mail them. Yeah, that may lead your message to spam box easily.
A better understanding is those people who didn’t opt in are not the target people who will buy from you. So sending them emails won’t be of any good to them.
What you need is an email form and a marketing service to make a successful and effective marketing.
Are might be full of thought which mail form is the best, I have made some research on the very best for you below.
The above-mentioned mail form provider will help you create a mail form for people interested in buying or learning more.
#2 Marketing Campaign Goal
In creating your marketing plan, you force yourself to focus on the specific goals you want your marketing to achieve for you and on the outcome. The marketing plan also states actions to achieve those goals.
The ultimate goal of your marketing campaign. For example, “get more leads” or “sell more widgets.” Campaign objectives should be SMART: specific, measurable, achievable, realistic and timely.
#3 Growing Your Email List
Growing your email list after putting the mail form on your website is the most important part to get people who are going to sign up, I can assure you this strategy doesn’t just work like that.
The perfect trick to growing your list rapidly is by using a lead magnet.
What is Lead Magnet?
A lead magnet is something amazing that you give away for free in exchange for an email address. This doesn’t have to cost you anything to create– most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost. It can be absolutely anything you want, so long as it provides value for free.
Some popular lead magnet examples are…
• An eBook
• A cheat sheet of tips or resources
• A white paper or case study
• A free webinar
• A free trial or sample
• A free quote or consultation
• A quiz or assessment
• A coupon
#4 Monitoring, Analyzing and Optimizing Campaign
After creating an effective campaign it’s advisable you monitor your campaign to know how lucky you are. When you monitor and analyze marketing campaigns (email newsletters, pay-per-click advertising, etc.), you have the chance to dig in and see how things are actually performing.
When you find a particular advertisement, slogan or other marketing technique that sticks with them, build it up. You can incorporate it in promotional items, or inject it into your social media posts. Gauging your customers’ reactions helps you create a branding image that can last a lifetime.
This guide is not a complete version but explains the basic things you need to know.
If you have been using email marketing and you stumbled on this how have it help you in your business? Let’s hear in the comment box.
Note: We don't support duplicate content, this material and other digital content on this website may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from Deegeek Nigeria. All content are protected by the Digital Millemium Copyright Act 1996 (DCMA)